About

Built by a product engineer

Vocelle is led by an engineer who ships platforms for government and enterprise teams in Nigeria, and teaches others to build for the web.

Agu James

Agu James

Founder and product engineer, Vocelle

LinkedIn

I build web platforms for government and enterprise teams in Nigeria, and I run Codebaze Academy, where I teach people to build for the web.

Every platform I have shipped had the same gap. The work reached the people who spoke the language it was made in, and stopped there. Video most of all: a finished piece that could carry across the continent, held back by the cost of one more language.

Dubbing is the slow, expensive part of that. A new voice actor, a new edit, a new week, for every language. It should take minutes, and it should come back with the subtitle files and a review link the client can open on their phone.

So Vocelle is built the way I build everything else, as a product first: upload one video, correct the transcript, review each language line by line, pick a voice, render. Honest about what is voiced and what is subtitled, priced by the minute because that is what actually costs money, and the same pipeline for a creator with one clip and a media house with a back catalog.

Agu James, Lagos, Nigeria

Why now

What changed

  1. 01

    Audiences are on mobile video

    416 million people in Africa now use mobile internet. The audience can be reached; the language is what stops a video from reaching it.

    Source: GSMA, The Mobile Economy Africa 2025
  2. 02

    Voices and speech models reached African languages

    Neural voices for French and Swahili, and speech and translation models that handle Hausa, Yoruba and Igbo, are now good enough to run in production. Vocelle runs on them today.

  3. 03

    The French and Swahili markets are African

    Most French speakers now live in Africa, and Kiswahili connects more than 200 million people. One Nigerian video can reach both without a new production.

    Source: OIF, La langue française dans le monde 2026, reported by Francopresse
  4. 04

    AI now runs by the minute

    Transcription, translation and voices run per minute in the cloud instead of needing a studio, which is what lets a creator and a broadcaster use the same pipeline.

Market and business model

Who pays, where, and how

Who we serve

  • Media houses and Nollywood production companies
  • TV and radio broadcasters
  • Digital publishers and creators
  • NGOs and public health and education programmes
  • Churches, events and agencies

Launch markets

  • Nigeria first: English, Hausa, Yoruba, Igbo and Nigerian Pidgin
  • East Africa next, through Swahili
  • Francophone West and Central Africa, through French

How we make money

  • Monthly plans priced by minutes of source video, from a free tier
  • Per minute top ups
  • Media House contracts for broadcasters and agencies
  • API access for platforms (planned)

How we grow

  • Creators and small studios sign up on their own
  • Media houses and broadcasters start with a pilot on their own videos
  • Each new voice engine turns a subtitled language into a voiced one

Plans and prices are on the pricing page.

Traction

Where we honestly are

  • Live

    The product

    Upload a video or paste a link, dub it into up to six other languages, and download the results. Anyone can sign up and dub 10 minutes a month free.

  • Live

    First user

    WellnessLab, a health education channel. Four of its 3D explainers, dubbed by the live app, are the examples on this site.

  • In progress

    Azure AI engines

    Azure AI Translator and Azure AI Speech are built into the pipeline as second engines and are being switched on.

  • Open

    Pilots

    Media houses, broadcasters and NGOs can start with a pilot on their own videos.

Since 17 September 2026 the live pipeline has delivered 41 language versions across 15 dubs, most of them our own tests and the examples on this site. We do not list partners, testimonials or user counts we cannot verify, and we do not publish an invented market size.

Roadmap

What we are building next

  1. Phase 1

    The dubbing pipeline

    Upload or link, transcription, translation into six languages, voices for English, French and Swahili, subtitles for Hausa, Yoruba, Igbo and Pidgin, timing, quality check and glossary.

    Live
  2. Phase 2

    Azure AI engines

    Azure AI Translator and Azure AI Speech as second engines, chosen per language.

    In progress
  3. Phase 3

    Review before voicing

    A line by line editor to change any translation before it is voiced, client review links and team seats.

    Next
  4. Phase 4

    More voices

    Voices for Hausa, Yoruba, Igbo and Pidgin, and speaker labels with a voice per speaker.

    Planned
  5. Phase 5

    For platforms

    A public API and bulk processing for media houses and their back catalogues.

    Planned
  6. Phase 6

    Where it runs

    Hosting the whole pipeline on Microsoft Azure, and more African languages.

    Exploring

The team

The people who build and support Vocelle.

  • Agu James

    Agu James

    Founder, Lagos

    Product focused software engineer. Builds government and enterprise web platforms. Founder of Codebaze Academy.

    LinkedIn
  • Trust Onyekwere

    Trust Onyekwere

    Applied AI engineer

    Speech recognition, translation and voice quality.

    LinkedIn
  • Chidera Ume-Ezeoke

    Chidera Ume-Ezeoke

    Media and localization

    Subtitles, media workflows and delivery formats.

    LinkedIn
  • +5

    5 others

    Working with us on contract